Helping Margaret River Access Key Asian Markets

Asia is a vast and mostly untapped market. For enterprises in Margaret River, the question is not whether to sell into Asia, but how best to do so. Margaret River for Asia is dedicated to helping selected businesses access key Asian markets.

The time has never been better for marketing in Asia, because:

• Sharply increased competition among airlines, particularly budget carriers, means travel between Perth and Asian cities is more convenient or less expensive;
• Across Asia, and especially in Hong Kong and Singapore, there is growing interest in wine and rapidly expanding consumption of Australian products; and
• There is a need for alternative holiday ideas for people weary of tour groups and being shunted around. Holidays in a premier wine-growing region affords great potential.

At Margaret River for Asia we focus on opening markets and promoting Margaret River as a natural destination for tourists in Asia. Our goal is to foster travel to Margaret River by visitors who patronise our sponsors. We also promote the consumption of Margaret River products in Asia.

Target Fundamentals

Hong Kong and Singapore are very different markets and our marketing materials and initiatives reflect that fact. Although the targets vary in terms of age, profession and interest in Margaret River, the fundamentals remain:

• Sufficient income or savings
• Sufficient time to travel
• Inclination to visit Margaret River

Those people with income or savings, time and inclination to travel are:

• Expatriates stationed in Asia
• Mid-level and senior civil servants
• Senior academics
• Finance industry professionals
• High net-worth retirees

Tools of the Trade

Our Sales, Marketing and Communications Tools are the product of professional copy writing, translation, graphic design, photography, video editing and computer coding and include:

• MRA Web Site. The most important tool in the kit, the multi-lingual MRA Web Site is designed specifically to provide a wide range of information about Margaret River and businesses there. The site is interactive and facilitates two-way communications.
• MRA e-Newsletter. The MRA e-Newsletter is a quarterly electronic publication sent out to all MRA Sponsors and includes information on upcoming events, special offers and other news about Margaret River promotions and products in Asia.
• MRA Brochure. The MRA Brochure provides a brief overview of Margaret River as a travel destination and includes information about our sponsors. The brochure is available in disk format and works as printed hand-out and mailer.
• Press Releases and Placement Articles. MRA issues a series of press releases and articles about Margaret River wine and wine tourism complete with photos for placement in the travel and holiday media mainly in Hong Kong, Singapore and Perth to help create and maintain a profile for MRA.
• Targeted Advertisements. Limited number of paid advertisements in highly targeted publications mainly in Hong Kong and Singapore such as business chamber magazines and web sites and other periodicals and Internet sites operated by clubs, bodies and associations frequented by our targets.

Contact Us today for a worry-free discussion on how we can help you boost your business.

© 2006 Margaret River for Asia. All rights reserved.
Reproduction in whole or in part without prior written permission is strictly prohibited.